We believe every online store deserves world-class customer support, regardless of size or budget.
Barpel was founded on a simple observation: e-commerce merchants spend too much time and money on customer support that could be handled by AI. We are building the platform that lets any store offer instant, intelligent, 24/7 phone support without hiring a call center.
Our Story
Barpel started in 2024 when our founders, Alex and Sarah, saw the same problem from two different angles. Alex had spent years helping Shopify merchants grow, and kept hearing the same complaint: customer support was their biggest bottleneck. Sarah had been building conversational AI at Google and knew the technology was finally ready to handle real business conversations.
They joined forces with a clear goal: build an AI voice assistant so good that customers cannot tell the difference, and so simple that any merchant can set it up in minutes. Within months, they had a prototype handling real calls for a handful of Shopify stores. The results were immediate. Resolution rates climbed, support costs dropped, and customer satisfaction actually improved.
Today, Barpel powers voice support for 100+ e-commerce brands, handling customer interactions in 30+ languages. We are just getting started.
Our Journey
Our Values
The principles that guide every decision we make
Customer First
Every decision we make starts with the customer experience. We build tools that make e-commerce support faster, friendlier, and more effective for the people who matter most: your buyers.
AI Innovation
We push the boundaries of what voice AI can do for commerce. Our team researches, experiments, and ships new capabilities every sprint to keep Barpel at the cutting edge.
Security & Trust
Your data and your customers’ data deserve the highest protection. We encrypt everything, enforce strict access controls, and maintain SOC 2 compliance across our infrastructure.
Simplicity
Complex technology should feel effortless. We design every feature, every screen, and every API to be so simple that you can set up AI voice support in under ten minutes.
Meet the Team
A diverse group of engineers, researchers, and commerce experts building the future of customer support
Alex Chen
Co-Founder & CEO
Former VP of Product at a leading Shopify analytics company. Obsessed with making e-commerce support effortless.
Sarah Mitchell
Co-Founder & CTO
Ex-Google AI researcher with a PhD in natural language processing. Architected the Barpel voice engine from scratch.
Marcus Johnson
Head of Engineering
Previously led infrastructure at Twilio. Ensures every Barpel call is crystal clear and lightning fast.
Priya Patel
Head of Product
Former Shopify product lead. Translates merchant feedback into features that actually move the needle.
David Kim
Head of AI Research
Published researcher in conversational AI. Leads the team that makes Barpel sound more human every day.
Life at Barpel
We are a remote-first company with team members across North America, Europe, and Asia. We believe great work happens when talented people have the freedom to work from wherever they do their best thinking.
We gather quarterly for team offsites where we hack on new ideas, share learnings, and strengthen the bonds that make remote work effective. Our culture values ownership, transparency, and a bias toward action.
Join Our Team
We are hiring across engineering, product, and customer success. Come build the future of AI support.
View open positionsGet in Touch
Have questions about Barpel, partnership opportunities, or press inquiries? We would love to hear from you.
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